Privacy Policy

Introduction

We highly value your personal information and aim to provide you with comprehensive details on how we process it. When you visit our website, information about you is collected.

This information is used to customize and improve our content and to optimize the advertisements displayed on the site. If you prefer not to have information collected about you, we recommend deleting your cookies and refraining from further use of the website.

Cookies

We highly value your personal information and aim to provide you with comprehensive details on how we process it. Our website uses 'cookies,' which are text files stored on your computer, mobile device, or similar. These cookies are designed to recognize your device, save settings, generate statistics, and target ads.

It is important to note that cookies cannot contain harmful code such as viruses. You can delete or block cookies. Instructions can be found here: http://minecookies.org/cookiehandtering. Be aware that by deleting or blocking cookies, the ads you encounter may be less relevant, though they may appear more frequently.

Additionally, there is a possibility that the website's functionality may be compromised, and certain content may become inaccessible.

General

Personal information includes all forms of information that, to some extent, can be attributed to you. When you use our website, we collect and process various types of such information. This occurs through routine interactions on the website, such as signing up for our newsletter, participating in contests/surveys, signing up as a new user/subscriber, or engaging in other services or purchases through our website.

The information we typically collect and process includes a unique ID and technical details about your computer, tablet, or mobile phone, your IP address, geographical location, and the pages you visit. With your explicit consent and upon your input, we also process personal information such as your name, phone number, email, address, and payment details. This usually occurs when you create an account or make a purchase on our site.

Security

We process your personal information securely and confidentially in accordance with relevant laws, including the General Data Protection Regulation (GDPR) and other data protection legislation. Your information is used solely for the purposes for which it was collected and is deleted when these purposes are fulfilled or no longer relevant. We have implemented technical and organizational measures to prevent accidental or unlawful deletion, disclosure, loss, alteration, or unauthorized access, misuse, or any other processing that is contrary to law.

Information Storage

Information is stored for the period permitted by law and is deleted when it is no longer necessary. The duration of storage depends on the nature of the information and the purpose for which it is retained. Therefore, it is not possible to specify a general time frame for the deletion of information.

Disclosure of Information

Data regarding your website use, received ads, clicks, geographical location, gender, age segment, etc., may be disclosed to third parties to the extent this information is known. Refer to the “Cookies” section above to identify the third parties involved. This information is used for targeted advertising.

Additionally, we engage several third-party entities for data storage and processing. These entities strictly process information on our behalf and are prohibited from using it for their own purposes. Disclosure of personal information, such as name and email, will only occur with your explicit consent. We exclusively employ data processors in the EU or in countries that can ensure adequate protection of your information.

Your Rights

You have the right to be informed about the personal information we process about you in a standard format (data portability). You also have the right to object to the use of your information at any time. Additionally, you may withdraw your consent to the processing of your information. If the information we process about you is incorrect, you have the right to have it corrected or deleted. Requests regarding these rights can be submitted to: support@mellowclothing.dk.

If you wish to file a complaint regarding our processing of your personal information, you may contact the Danish Data Protection Agency (Datatilsynet). If you no longer wish for us to process your personal information or wish to restrict the processing of it, you may also submit a request to the aforementioned email address.

Purpose

The information is used to identify you as a user and display ads that are likely to be relevant to you. Furthermore, it is used to record your purchases and payments and to deliver the services you have requested, such as receiving a newsletter. Additionally, we use this information to optimize our services and content.